[Federal Register Volume 79, Number 113 (Thursday, June 12, 2014)]
[Pages 33717-33718]
From the Federal Register Online via the Government Printing Office
[FR Doc No: 2014-13794]



Food Safety and Inspection Service

[Docket No. FSIS-2014-0016]

Notice of Request for a New Information Collection: Food Safety 
Education Campaign Tracking Research

AGENCY: Food Safety and Inspection Service, USDA.

ACTION: Notice and request for comments.


SUMMARY: In accordance with the Paperwork Reduction Act of 1995 and 
Office of Management and Budget (OMB) regulations, the Food Safety and 
Inspection Service (FSIS) is announcing its intention to request a new 
information collection for a food safety education campaign.

DATES: August 11, 2014.

ADDRESSES: FSIS invites interested persons to submit comments on this 
information request. Comments may be submitted by one of the following 
     Federal eRulemaking Portal: This Web site provides the 
ability to type short comments directly into the comment field on this 
Web page or attach a file for lengthier comments. Go to http://www.regulations.gov. Follow the on-line instructions at that site for 
submitting comments.
     Mail, including CD-ROMs, etc.: Send to Docket Clerk, U.S. 
Department of Agriculture, Food Safety and Inspection Service, Docket 
Clerk, Patriots Plaza 3, 1400 Independence Avenue SW., Mailstop 3782, 
Room 8-163A, Washington, DC 20250-3700.
     Hand- or Courier-Delivered Submittals: Deliver to Patriots 
Plaza 3, 355 E Street SW., Room 8-163A, Washington, DC 20250-3700.
    Instructions: All items submitted by mail or electronic mail must 
include the Agency name and docket number FSIS-2014-0016. Comments 
received in response to this docket will be made available for public 
inspection and posted without change, including any personal 
information, to http://www.regulations.gov.
    Docket: For access to background documents or comments received, go 
to the FSIS Docket Room at Patriots Plaza 3, 355 E Street SW., Room 8-
164, Washington, DC 20250-3700 between 8:00 a.m. and 4:30 p.m., Monday 
through Friday.

FOR FURTHER INFORMATION CONTACT: Gina Kouba, Paperwork Reduction Act 
Coordinator, Food Safety and Inspection Service, USDA, 1400 
Independence Avenue SW., Room 6067, South Building, Washington, DC 
20250; (202) 690-6510.

    Title: Food Safety Education Campaign Tracking Research.
    Type of Request: New information collection.
    Abstract: FSIS has been delegated the authority to exercise the 
functions of the Secretary of Agriculture (7 CFR 2.18, 2.53) as 
specified in the Federal Meat Inspection Act (FMIA) (21 U.S.C. 601, et 
seq.). FSIS protects the public by verifying that meat and poultry 
products are wholesome, not adulterated, and properly marked, labeled, 
and packaged.
    FSIS, in partnership with the Ad Council, the Food and Drug 
Administration, and the Center for Disease Control, has developed a 
national public service advertising campaign to educate the public 
about the importance of safe food handling and how to reduce the risks 
associated with foodborne illness. The Ad Council and FSIS are seeking 
approval of an information collection to help measure the impact of the 
campaign. The collection will take the form of a survey among members 
of the target audience, parents and guardians, age 20-45, who are 
caregivers to children under the age of 12 and cook meals at home at 
least four times per week. The survey will gauge awareness of the 
advertising, attitudes regarding safe food preparation, and self-
reported prevention behaviors. The survey was fielded once prior to 
launch of materials (benchmark) in 2011, and again in 2012 (wave 2), to 
assess any shifts following campaign launch. A third wave of the study 
is planned for later in 2014 to better understand current sentiments 
surrounding food safe behaviors.
    The Ad Council will use the same phone survey methodology in this 
survey as in the benchmark and wave 2 surveys in order to allow for 
comparison of any shifts in awareness, attitudes, and behavior over 
time. While the respondents who participated in the benchmark or wave 2 
surveys will not be the same as those in the wave 3 survey, the same 
quotas will be set to ensure that the wave 3 sample characteristics are 
similar to the prior waves (e.g., 40%/60% mix of men and women, ages 
20-45 years old, mix of income levels). This approach allows us to 
assess trends over time (2011-2014) on key campaign objectives.
    Estimate of Burden: FSIS estimates that it will take each 
respondent 15 minutes and each non-respondent 2 minutes to participate 
in the survey.
    Respondents: Consumers.
    Estimated No. of Respondents: 1200 respondents and 6000 non-
    Estimated No. of Annual Responses per Respondent: 1.
    Estimated Total Annual Burden on Respondents: 500 hours. Copies of 
this information collection assessment can be obtained from Gina Kouba, 
Paperwork Reduction Act Coordinator, Food Safety and Inspection 
Service, USDA, 1400 Independence SW., Room 6077, South Building, 
Washington, DC 20250, (202) 690-6510.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of FSIS's 
functions, including whether the information will have practical 
utility; (b) the accuracy of FSIS's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection

[[Page 33718]]

techniques, or other forms of information technology. Comments may be 
sent to both FSIS, at the addresses provided above, and the Desk 
Officer for Agriculture, Office of Information and Regulatory Affairs, 
Office of Management and Budget, Washington, DC 20253.
    Responses to this notice will be summarized and included in the 
request for OMB approval. All comments will also become a matter of 
public record.

Additional Public Notification

    FSIS will announce this notice online through the FSIS Web page 
located at http://www.fsis.usda.gov/wps/portal/fsis/topics/regulations/federal-register.
    FSIS will also make copies of this Federal Register publication 
available through the FSIS Constituent Update, which is used to provide 
information regarding FSIS policies, procedures, regulations, Federal 
Register notices, FSIS public meetings, and other types of information 
that could affect or would be of interest to constituents and 
stakeholders. The Update is communicated via Listserv, a free 
electronic mail subscription service for industry, trade groups, 
consumer interest groups, health professionals, and other individuals 
who have asked to be included. The Update is also available on the FSIS 
Web page. In addition, FSIS offers an electronic mail subscription 
service which provides automatic and customized access to selected food 
safety news and information. This service is available at http://www.fsis.usda.gov/wps/portal/fsis/programs-and-services/email-subscription-service.
    Options range from recalls to export information to regulations, 
directives, and notices. Customers can add or delete subscriptions 
themselves, and have the option to password protect their accounts.

USDA Nondiscrimination Statement

    The U.S. Department of Agriculture (USDA) prohibits discrimination 
in all its programs and activities on the basis of race, color, 
national origin, gender, religion, age, disability, political beliefs, 
sexual orientation, and marital or family status. (Not all prohibited 
bases apply to all programs.)
    Persons with disabilities who require alternative means for 
communication of program information (Braille, large print, audiotape, 
etc.) should contact USDA's Target Center at 202-720-2600 (voice and 
    To file a written complaint of discrimination, write USDA, Office 
of the Assistant Secretary for Civil Rights, 1400 Independence Avenue 
SW., Washington, DC 20250-9410 or call 202-720-5964 (voice and TTY). 
USDA is an equal opportunity provider and employer.

    Done at Washington, DC, on June 9, 2014.
Alfred V. Almanza,
[FR Doc. 2014-13794 Filed 6-11-14; 8:45 am]