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Super Bowl LII Toolkit to Prevent Foodborne Illness

Read This First

This toolkit is designed to help you get started with your local Super Bowl Food Safety campaign.

In this toolkit you will find the core components needed to launch the campaign to promote safe food handling behavior during the holiday.

We have organized the media messages to help make your campaign informative, helpful and fun. Resources include:

  • Press Release – A general press release that can be personalized by your organization to email to local news outlets, radio, newspapers and blogs
  • Talking Points and  Q&As
  • Pitch email letter – A pitch email can be sent to local news outlets and radio stations to request an interview with the head of the organization to promote food safety
  • Fact Sheets
  • Publications
  • Blogs
  • Social Media – Suggested tweets and Facebook posts are included to help spread the word about food safety during Super Bowl
  • General Radio Interviews (Subject Matter)
  • YouTube videos
  • Infographics

To encourage co-branding, you may add your organization’s name within the advertisements and media resources. We have also included feature articles for submission to newsletters or to your local newspaper, along with talking points and Q&As for interviews or speeches. A gallery of photographs and infographics are available through the FSIS Flickr site and we have also included access to consumer fact sheets and a Let’s Talk Turkey brochure.


Please refer to the following guidelines for usage of the USDA logo, colors, and fonts. These materials are available to you at no charge, but any and all uses must conform to these guidelines. Contact USDA for approval of other uses or applications by writing to: fsis.outreach@usda.gov.

USDA symbol in line with those of White House, Department of Health and Human Services.

Official colors of the USDA symbol are dark blue, PMS 288, and dark green, PMS 343.

The USDA logo shall be reproduced in either one or two colors. The official colors for the USDA symbol are dark blue (PMS 288) and dark green (PMS 343). When reproduced in one color, the symbol shall be black. When the symbol is placed on a color field, it should be reversed to white.

The USDA symbol is designated for display on all information products of the Department. To ensure maximum visibility, the preferred position of the symbol on most information products is the top left corner.

When used in conjunction with symbol of other public and/or private-sector partners, the logo should be given equal placement and may be displayed without the Department name. If all of the symbols represent Federal organizations, the symbols should be placed in alphabetical order. If the organizations are a mix of Federal and non-federal, the lead Federal agency symbol should appear first with the remaining symbols ordered as dictated by the situation.


Press Release Template

Talking Points

Fact Sheets

Publications /Brochure (to order publications; please download our Publication Request Form)

Blogs

Topics for upcoming blog posts include:

Social Media

Practical food safety tips for your family from a trusted source.  Learn about food poisoning and the steps you can take to prevent it. Follow us.

Having a Super Bowl party game plan can help keep you and your guests from getting sacked by foodborne illness and can help get you voted as MVP for best Super Bowl party host! Check out these food safety tips from USDA to keep a strong defensive line during your party.

Four Steps to Food Safety

Over 1.3 billion chicken wings will be consumed during the Super Bowl. Make sure your wings are properly cooked to a safe internal temperature of 165 ºF!

Chicken Wings Image

 

The Super Bowl has scored its final points, but foodborne illness doesn’t have to! Keep your Super bowl party leftovers safe by refrigerating within 2 hours, fully reheating to 165ºF, and consuming or freezing within 4 days. View some Post-Game Plays for leftovers here: https://www.foodsafety.gov/blog/2017/02/post-game-plays.html

Leftovers Image

 

 

The #SuperBowl is coming up… make sure you have a game plan to keep foodborne illness from scoring a touchdown!

Four Steps to Food Safety

Having a plan for your #SuperBowl party can help keep you and your guests from getting sacked by foodborne illness. Use these #FoodSafety tips for a winning game plan at your #SuperBowl party! https://www.youtube.com/watch?v=WTIppyrmoH8&feature=youtu.be.

During your #SuperBowl party, make sure to keep hot foods hot & cold foods cold to reduce the risk of foodborne illness! #TouchdownForFoodSafety

Cooking for Groups

Planning to have #SuperBowl party leftovers? Remember to refrigerate within 2 hours & use within 4 days! View some Post-Game Plays for leftovers here: https://www.foodsafety.gov/blog/2017/02/post-game-plays.html  

Leftovers Image

 

Fours Steps to Food Safety Cooking for Groups Super Bowl Party

 

 

Last Modified Jan 06, 2018