[Federal Register Volume 77, Number 94 (Tuesday, May 15, 2012)]
[Pages 28566-28567]
From the Federal Register Online via the Government Printing Office 
[FR Doc No: 2012-11720]

                                                Federal Register

This section of the FEDERAL REGISTER contains documents other than rules 
or proposed rules that are applicable to the public. Notices of hearings 
and investigations, committee meetings, agency decisions and rulings, 
delegations of authority, filing of petitions and applications and agency 
statements of organization and functions are examples of documents 
appearing in this section.


Federal Register / Vol. 77, No. 94 / Tuesday, May 15, 2012 / 

[[Page 28566]]



Food Safety and Inspection Service

[Docket No. FSIS-2012-0022]

Notice of Request for a New Information Collection (Food Safety 
Education Campaign--Post-Wave Tracking Survey)

AGENCY: Food Safety and Inspection Service, USDA.

ACTION: Notice and request for comments.


SUMMARY: In accordance with the Paperwork Reduction Act of 1995 and the 
Office of Management and Budget (OMB) regulations, the Food Safety and 
Inspection Service (FSIS) is announcing its intention to request a new 
information collection for a post-wave tracking survey associated with 
the Food Safety Education Campaign. The post-wave survey is conducted 
after the initial tracking survey is completed, and the media campaign 
has begun and has had time to reach its intended audience.

DATES: Comments on this notice must be received on or before July 16, 

ADDRESSES: FSIS invites interested persons to submit comments on this 
notice. Comments may be submitted by one of the following methods:
     Federal eRulemaking Portal: This Web site provides the 
ability to type short comments directly into the comment field on this 
Web page or attach a file for lengthier comments. Go to http://www.regulations.gov. Follow the on-line instructions at that site for 
submitting comments.
     Mail, including CD-ROMs, etc.: Send to Docket Clerk, U.S. 
Department of Agriculture, Food Safety and Inspection Service, Patriots 
Plaza 3, 1400 Independence Avenue SW., Mailstop 3782, Room 8-163A, 
Washington, DC 20250-3700.
     Hand- or courier-delivered submittals: Deliver to Patriots 
Plaza 3, 355 E. Street SW., Room 8-163A, Washington, DC 20250-3700.
    Instructions: All items submitted by mail or electronic mail must 
include the Agency name and docket number FSIS-2012-0022. Comments 
received in response to this docket will be made available for public 
inspection and posted without change, including any personal 
information, to http://www.regulations.gov.
    Docket: For access to background documents or comments received, go 
to the FSIS Docket Room at Patriots Plaza 3, 355 E. Street, Room 8-164, 
Washington, DC 20250-3700 between 8 a.m. and 4:30 p.m., Monday through 

FOR FURTHER INFORMATION CONTACT: Contact John O'Connell, Paperwork 
Reduction Act Coordinator, Food Safety and Inspection Service, USDA, 
1400 Independence Avenue SW., Room 6065 South Building, Washington, DC 
20250, (202) 720-0345.

    Title: Food Safety Education Campaign Post-Wave Tracking Survey.
    Type of Request: New information collection.
    Abstract: FSIS has been delegated the authority to exercise the 
functions of the Secretary (7 CFR 2.18 & 2.13) as specified in the 
Federal Meat Inspection Act (FMIA) (21 U.S.C. 601, et seq.), the 
Poultry Products Inspection Act (PPIA) (21 U.S.C. 451, et seq.), and 
the Egg Products Inspection Act (EPIA) (21 U.S.C., et seq.). FSIS 
protects the public by verifying that meat, poultry, and egg products 
are safe, wholesome, not adulterated, and correctly labeled and 
    FSIS, in partnership with the Ad Council, the Food and Drug 
Administration, and the Centers for Disease Control and Prevention, 
developed a new national public service advertising campaign to educate 
the public about the importance of safe food handling and how to reduce 
the risks associated with foodborne illness. FSIS is seeking approval 
of a new information collection to help evaluate the impact of the Food 
Safety Education Campaign. The new collection will take the form of a 
post-survey of members of the target audience and will help gauge 
awareness of the advertising, attitudes regarding safe food 
preparation, and self-reported prevention behaviors. The post-wave 
survey will be fielded approximately 12 months following launch of the 
Food Safety Education Campaign, which occurred in July 2011, to monitor 
any shifts in attitudes, awareness, or behaviors in the target audience 
over time.
    The campaign targets parents, ages 20 to 40, who are caregivers for 
children between the ages of 4 and 12. Parents have been identified as 
the target audience because they are most likely to be preparing food 
for themselves and others, and they have an incentive to listen to food 
safety messages and adopt or change their behaviors as a result.
    The post-wave survey will be administered using a national random 
digit dial phone methodology in both English and Spanish. Each 
respondent will answer questions about their attitudes about food 
safety, their awareness of the risks of foodborne illness, their own 
efficacy with regard to preventing foodborne illness, and their own use 
of safe food-handling practices. The public service announcements 
(PSAs) will also be described to respondents in order to gauge 
recognition of the ads in market.
    Once the post-wave survey is conducted, FSIS and the Ad Council 
will compare results to identify any shifts in attitudes, awareness, or 
behaviors that occurred as a result of the media campaign. The results 
of the post-wave survey will be used to assess the effectiveness of the 
campaign thus far and inform future rounds of PSAs.
    FSIS has made the following estimates based upon an information 
collection assessment:
    Estimate of Burden: FSIS estimates that it will take respondents an 
average of 15 minutes per year, and non-respondents an average of 2 
minutes per year, to respond.
    Respondents: Consumers.
    Estimated No. of Respondents: 7,200.
    Estimated No. of Annual Responses per Respondent: 1.
    Estimated Total Annual Burden on Respondents: 500 hours.
    Copies of this information collection assessment can be obtained 
from John O'Connell, Paperwork Reduction Act Coordinator, Food Safety 
and Inspection Service, USDA, 1400 Independence Avenue SW., Room 6065, 
South Building, Washington, DC 20250, (202) 720-0345.
    Comments are invited on: (a) Whether the proposed collection of 

[[Page 28567]]

is necessary for the proper performance of FSIS's functions, including 
whether the information will have practical utility; (b) the accuracy 
of FSIS's estimate of the burden of the proposed collection of 
information, including the validity of the methodology and assumptions 
used; (c) ways to enhance the quality, utility, and clarity of the 
information to be collected; and (d) ways to minimize the burden of the 
collection of information, including through the use of appropriate 
automated, electronic, mechanical, or other technological collection 
techniques, or other forms of information technology. Comments may be 
sent to both FSIS, at the addresses provided above, and the Desk 
Officer for Agriculture, Office of Information and Regulatory Affairs, 
Office of Management and Budget, Washington, DC 20253.
    Responses to this notice will be summarized and included in the 
request for OMB approval. All comments will also become a matter of 
public record.

USDA Nondiscrimination Statement

    The U.S. Department of Agriculture (USDA) prohibits discrimination 
in all its programs and activities on the basis of race, color, 
national origin, gender, religion, age, disability, political beliefs, 
sexual orientation, and marital or family status. (Not all prohibited 
bases apply to all programs.) Persons with disabilities who require 
alternative means for communication of program information (Braille, 
large print, audiotape, etc.) should contact USDA's Target Center at 
202-720-2600 (voice and TTY).
    To file a written complaint of discrimination, write USDA, Office 
of the Assistant Secretary for Civil Rights, 1400 Independence Avenue 
SW., Washington, DC 20250-9410 or call 202-720-5964 (voice and TTY). 
USDA is an equal opportunity provider and employer.

Additional Public Notification

    FSIS will announce this notice online through the FSIS Web page 
located at http://www.fsis.usda.gov/regulations_&_policies/Federal 
    FSIS will also make copies of this Federal Register publication 
available through the FSIS Constituent Update, which is used to provide 
information regarding FSIS policies, procedures, regulations, Federal 
Register notices, FSIS public meetings, and other types of information 
that could affect or would be of interest to constituents and 
stakeholders. The Update is communicated via Listserv, a free 
electronic mail subscription service for industry, trade groups, 
consumer interest groups, health professionals, and other individuals 
who have asked to be included. The Update is also available on the FSIS 
Web page. In addition, FSIS offers an electronic mail subscription 
service which provides automatic and customized access to selected food 
safety news and information. This service is available at http://www.fsis.usda.gov/News_&_Events/Email_Subscription/. Options range 
from recalls to export information to regulations, directives and 
notices. Customers can add or delete subscriptions themselves, and have 
the option to password protect their accounts.

     Done at Washington, DC, on: May 8, 2012.
Alfred V. Almanza,
[FR Doc. 2012-11720 Filed 5-14-12; 8:45 am]