This presentation is mostly graphical.
Descriptions of the slides by number are provided
in this file.
- Logo, New Zealand Food Safety Authority
- New Zealand: A Successful Education
- Map of New Zealand
- Map showing New Zealand's location in
relation to other countries of the world
- Scenic view, "A global country"
- Another scenic view, hills and coastline
- Mountain in background; village in
- Sheep being herded down a road; snow-covered
mountain in the distance
- View of the landscape as sun begins to set
- A river winding through the countryside
- A larger body of water as seen from the
- A grass-covered hilly area in the interior
of the country
- Wheat growing
- In a kitchen, a woman offers cookies to a
boy and a girl.
- Outside a home on a deck, a woman serves
tossed salad to a boy and girl.
- Fruit salad
- Girl taking a bite from a red apple
- A man and woman having coffee outdoors at a
table under an umbrella
- Three beverage glasses
- A plate of kabobs with meat or fish and
- A chef serving food to a man and woman in a
- Map of New Zealand superimposed over scenic
- Title Slide - "Call to Action"
- World Headlines - Listeria outbreak
hits 20! Children suffer from E. coli
O157:H7. Mad cow toll rises.
- Line graphs showing increasing levels of
Salmonellosis and Campylobacteriosis
notifications between June 1996 and March 2002
- Food is vital to New Zealand Economy. Two
pie charts show (1) 80% of food is exported; (2)
50% of New Zealand income from food.
- Tourism continues to increase; New Zealand
is a desired location.
- Title Slide - "What Should We Do About It?"
- "So, whose problem is this?"
- New Zealand has a public health system but
in other areas “user pays”. Industry believes
education is a Government responsibility. Dual
food system is fragmented.
- "What Did We Do?"
- Group photo. Caption: Industry, Ministry of
Health, Industry, Ministry of Agriculture and
Forestry, and Consumers formed a committee.
- Working group with sub committees:
Education, Membership, Technical, Promotion,
Logo Use Approval. Partners and Partner
- Two cartoon figures paddling a raft: "Kiwi
- What works for New Zealanders?
- Two brochures featuring pig characters: Be
Sun Smart; Only Pigs Look Good Pink.
- A picture of a dog sprawled in mud, Top New
Zealand Toyota Ad 2001
- What doesn't work for New Zealanders? Shock,
- An advertisement shows a woman bent over a
car. A closer look shows her one leg has been
amputated below the knee. Caption: The faster
you go the bigger the mess. If you drink then
drive, you're a bloody idiot.
- What appeals to us!
- Simple messages: Cook, Clean, Cover, Chill.
- Logo shows ring-shaped life preserver as a
plate, knife and fork on either side with tag
line "clean, cook, cover, chill."
- Sample of certificate issued by New Zealand
Food Safety Partnership to The Barbecue Factory
as an associate partner.
- Title slide - "Growth"
- Growth must be sustainable.
- Title slide - "What We Have Achieved"
- Four successful summer campaigns
- Television, Radio, Newspaper, Magazines
- Brochures and Posters – Supermarkets,
Childrens Groups, Holiday Areas, Camping
- Student Packs
- Carry Bags
- Milk Cartons
- Evaluations. Recall of campaign/promotion
85%. An average of 60% of people reported a
- Logos of NZFSA (regulatory program),
Ministry of Health (food for sale on domestic
market), and Ministry of Agriculture and
Forestry (food production, processing and
- Where to now?
- 5 Year Strategy; Foodsafe Week this December
– launched by the new Minister for Food Safety,
Annette King (photo) with a picnic in the
grounds of Parliament. Administrative and
Secretarial Support. We're on our way.
- Thank you. But before I go...
- Photo of author searching for food safety
- NZFSA logo.
- Florida scene and conference logo.