What consumers say they do…What they actually do: A comparison

Janet B. Anderson, M.S., R.D.
Clinical Associate Professor/ Utah State University
Director/ Safe Food Institute

Introduction

Direct observation methodology

Handwashing Before Food Preparation

Survey

How often do you wash your hands with soap before preparing food?

Observation

Time Spent Washing Hands

Survey

How long should you spend washing your hands before preparing food?

Observation

Handwashing After Handling Raw Eggs

Survey

  • Not washing your hands after handling raw eggs

  • 75% report this is risky behavior

  • Observation

    Method to Determine Doneness

    Survey

    How do you know when hamburgers are done?

    Observation

    Overall

    Thermometer Use

    Survey

    How often do you use a thermometer when cooking?

    Observation

  • Only 3% used a thermometer

  • 1 subject used the thermometer properly

  • Final Cooking Temperatures, Ground Beef

    Survey

    To what internal temperature should ground beef be cooked?

    Observation

    Ground beef

    Final Cooking Temperature, Chicken

    Survey

    To what internal temperature should chicken breast be cooked?

    Observation

    Chicken Breast (n=33)

    Internal Temperature

    Survey

  • 89% report eating meatloaf that is pink in the middle is risky behavior

  • 84% report eating rare ground beef is risky

  • Observation

  • Meatloaf final internal temperature ranged from 129-197°F

  • 46% of subjects undercooked the beef

  • Serving Entree

    Survey

    Observation

    Method for Kitchen Counter Cleaning

    Survey

    What do you use most often to clean your counter tops in your kitchen?

    Observation

  • 46% cont. cloth

  • 26% cloth

  • 10% cont. sponges

  • 7% sponges

  • 7% paper towels

  • 2% scrub brushes

  • Method of Storage of Leftovers

    Survey

    How would you store a large pot of soup or stew?

    Observation

    Stored leftover entrée in:

    Determining if Leftovers are Safe to Eat

    Survey

    How do you determine if a leftover casserole that has been in your fridge for a while is safe to eat?

  • 52% smell it

  • 37% look

  • 11% taste

  • Actual Behavior

    ? (Question Mark)

    Storage of Leftovers in the Refrigerator (Days)

    Survey

    How long do you leave leftovers in the refrigerator and still consumer them?

  • 54% 1-3 days

  • 14% 4-6 days

  • 31% 7-10 days

  • Actual Behavior

    ? (Question Mark)

    Conclusion

    Consumers are not doing what they say they do.

    Why?

    Surveys are good for assessing consumer food safety knowledge and attitude.

    Observational methodologies are necessary when assessing consumer food safety behavior.