This presentation is mostly graphical. Descriptions of the slides by number are provided in this file.

  1. Logo, New Zealand Food Safety Authority
  2. New Zealand: A Successful Education Programme
  3. Map of New Zealand
  4. Map showing New Zealand's location in relation to other countries of the world
  5. Scenic view, "A global country"
  6. Another scenic view, hills and coastline
  7. Mountain in background; village in foreground
  8. Sheep being herded down a road; snow-covered mountain in the distance
  9. View of the landscape as sun begins to set
  10. A river winding through the countryside
  11. A larger body of water as seen from the coastal area
  12. A grass-covered hilly area in the interior of the country
  13. Wheat growing
  14. In a kitchen, a woman offers cookies to a boy and a girl.
  15. Outside a home on a deck, a woman serves tossed salad to a boy and girl.
  16. Fruit salad
  17. Girl taking a bite from a red apple
  18. A man and woman having coffee outdoors at a table under an umbrella
  19. Three beverage glasses
  20. A plate of kabobs with meat or fish and vegetables
  21. A chef serving food to a man and woman in a restaurant
  22. Map of New Zealand superimposed over scenic view
  23. Title Slide - "Call to Action"
  24. World Headlines - Listeria outbreak hits 20! Children suffer from E. coli O157:H7. Mad cow toll rises.
  25. Line graphs showing increasing levels of Salmonellosis and Campylobacteriosis notifications between June 1996 and March 2002
  26. Food is vital to New Zealand Economy. Two pie charts show (1) 80% of food is exported; (2) 50% of New Zealand income from food.
  27. Tourism continues to increase; New Zealand is a desired location.
  28. Title Slide - "What Should We Do About It?"
  29. "So, whose problem is this?"
  30. New Zealand has a public health system but in other areas “user pays”. Industry believes education is a Government responsibility. Dual food system is fragmented.
  31. "What Did We Do?"
  32. Group photo. Caption: Industry, Ministry of Health, Industry, Ministry of Agriculture and Forestry, and Consumers formed a committee.
  33. Working group with sub committees: Education, Membership, Technical, Promotion, Logo Use Approval. Partners and Partner Organisations.
  34. Two cartoon figures paddling a raft: "Kiwi Ingenuity."
  35. What works for New Zealanders?
  36. Two brochures featuring pig characters: Be Sun Smart; Only Pigs Look Good Pink.
  37. A picture of a dog sprawled in mud, Top New Zealand Toyota Ad 2001
  38. What doesn't work for New Zealanders? Shock, horror
  39. An advertisement shows a woman bent over a car. A closer look shows her one leg has been amputated below the knee. Caption: The faster you go the bigger the mess. If you drink then drive, you're a bloody idiot.
  40. What appeals to us!
  41. Simple messages: Cook, Clean, Cover, Chill.
  42. Logo shows ring-shaped life preserver as a plate, knife and fork on either side with tag line "clean, cook, cover, chill."
  43. Sample of certificate issued by New Zealand Food Safety Partnership to The Barbecue Factory as an associate partner.
  44. Title slide - "Growth"
  45. Growth must be sustainable.
  46. Title slide - "What We Have Achieved"
  47. Achievements:
  48. Evaluations. Recall of campaign/promotion 85%. An average of 60% of people reported a behaviour change.
  49. Logos of NZFSA (regulatory program), Ministry of Health (food for sale on domestic market), and Ministry of Agriculture and Forestry (food production, processing and export).
  50. Where to now?
  51. 5 Year Strategy; Foodsafe Week this December – launched by the new Minister for Food Safety, Annette King (photo) with a picnic in the grounds of Parliament. Administrative and Secretarial Support. We're on our way.
  52. Thank you. But before I go...
  53. Photo of author searching for food safety ideas.
  54. NZFSA logo.
  55. Florida scene and conference logo.