[Federal Register: June 15, 2009 (Volume 74, Number 113)]
[Notices]
[Page 28213-28214]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr15jn09-24]
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Notices
Federal Register
________________________________________________________________________
This section of the FEDERAL REGISTER contains documents other than rules
or proposed rules that are applicable to the public. Notices of hearings
and investigations, committee meetings, agency decisions and rulings,
delegations of authority, filing of petitions and applications and agency
statements of organization and functions are examples of documents
appearing in this section.
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[[Page 28213]]
DEPARTMENT OF AGRICULTURE
Food Safety and Inspection Service
[Docket No. FSIS-2009-0013]
Notice of Request for a New Information Collection (Be Food Safe
Campaign Pilot Surveys)
AGENCY: Food Safety and Inspection Service, USDA.
ACTION: Notice and request for comments.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995 and the
Office of Management and Budget (OMB) regulations, the Food Safety and
Inspection Service (FSIS) is announcing its intention to request a new
information collection concerning surveys of consumers to assess the
effectiveness of the Be Food Safe campaign mass media advertising
pilot.
DATES: Comments on this notice must be received on or before August 14,
2009.
ADDRESSES: FSIS invites interested persons to submit comments on this
notice. Comments may be submitted by either of the following methods:
Federal eRulemaking Portal: This Web site provides the
ability to type short comments directly into the comment field on this
Web page or attach a file for lengthier comments. Go to http://
www.regulations.gov. Follow the online instructions at that site for
submitting comments.
Mail, including floppy disks or CD-ROMs, and hand- or
courier-delivered items: Send to Docket Clerk, U.S. Department of
Agriculture, Food Safety and Inspection Service, 1400 Independence
Avenue, SW., Room 2534, South Agriculture Building, Washington, DC
20250-3700.
Instructions: All items submitted by mail or electronic mail must
include the Agency name and docket number FSIS-2009-0013. Comments
received in response to this docket will be made available for public
inspection and posted without change, including any personal
information, to http://www.regulations.gov.
Docket: For access to comments received, go to the FSIS Docket Room
at the address listed above between 8:30 a.m. and 4:30 p.m., Monday
through Friday.
For Additional Information: Contact John O'Connell, Paperwork
Reduction Act Coordinator, Food Safety and Inspection Service, USDA,
1400 Independence Avenue, SW., Room 3532 South Building, Washington, DC
20250, (202) 720-0345.
SUPPLEMENTARY INFORMATION:
Title: Be Food Safe Campaign Pilot Surveys.
Type of Request: New information collection.
Abstract: FSIS has been delegated the authority to exercise the
functions of the Secretary as specified in the Federal Meat Inspection
Act (FMIA) (21 U.S.C. 601, et seq.), the Poultry Products Inspection
Act (PPIA) (21 U.S.C. 451, et seq.), and the Egg Products Inspection
Act (EPIA) (21 U.S.C. 1031, et seq.). FSIS protects the public by
verifying that meat, poultry, and egg products are safe, wholesome,
unadulterated, and correctly labeled and packaged.
FSIS is requesting a new information collection addressing the
paperwork burden related to the collection of information for the Be
Food Safe campaign pilot surveys.
FSIS has initiated the Be Food Safe campaign to educate consumers
about the importance of safe food handling and how to reduce the risks
associated with foodborne illness. As a part of the Be Food Safe
campaign, the Agency plans to purchase advertising through Oklahoma
City, Oklahoma, mass media outlets to promote safe food handling
messages to consumers. The pilot surveys will measure consumer
awareness and response. The Oklahoma City, Oklahoma, pilot surveys will
test the effectiveness of the use of mass media advertising to promote
the four Be Food Safe campaign safe food handling messages: clean,
separate, cook, and chill. The pilot advertising and surveys will be
targeted at women, aged 25 to 49, who are caregivers for children under
the age of 10 or for older adults. FSIS identified these women as the
target audience because they are the individuals who are most likely to
be preparing food for themselves and others, and who have an incentive
to listen to food safety messages and adapt or change their behaviors
in response to these messages.
Before launching the mass media advertising pilot, 400 randomly
selected women in the target audience will complete a 10 minute pre-
test telephone survey. The pre-test survey will assess attitudes,
beliefs, and behavior pertaining to food handling and food safety,
media habits, and demographic and personal information (annual
household income, education level, and ethnic origin). Approximately
three to four weeks after the pre-test survey and immediately following
the airing of the food safety messages, the post-test survey will be
conducted with a second unique sample of 400 women. The post-test
survey will assess awareness of and reactions to the advertising and
its food safety messages, as well as gauge respondents' association of
the advertising with USDA. The post-test survey will also inventory
respondents' attitudes, intentions, and behaviors related to food
safety (i.e., clean, separate, cook, and chill).
The data collected in these surveys will allow FSIS to determine
what knowledge members of the target audience had about food safety
before the advertising, whether they were aware of the campaign, and,
if they were, whether they changed any food preparation behaviors as a
result of the advertising. The information collected will be used to
refine the campaign's messages, materials, and approaches in order to
improve its overall effectiveness. Addressing any issues identified
during the evaluation of the advertising in Oklahoma City, Oklahoma,
will help ensure that the use of mass media advertising nation-wide for
the Be Food Safe campaign is successful in promoting proper food safety
behavior among the general population.
FSIS has made the following estimates based upon an information
collection assessment:
Estimate of Burden: FSIS estimates that it will take participants
an average of 10 minutes per response and non-participants 2 minutes
per response.
Respondents: Consumers.
Estimated Total No. of Respondents: 800 participants and 434 non-
participants. (The Agency estimates that
[[Page 28214]]
approximately 434 consumers contacted by telephone will decline to
participate in the surveys).
Estimated No. of Annual Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 144.8 hours.
Copies of this information collection assessment can be obtained
from John O'Connell, Paperwork Reduction Act Coordinator, Food Safety
and Inspection Service, USDA, 1400 Independence, SW., Room 3532, South
Bldg., Washington, DC 20250, (202)720-0345.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of FSIS's
functions, including whether the information will have practical
utility; (b) the accuracy of FSIS's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques, or other forms of
information technology. Comments may be sent to both FSIS, at the
addresses provided above, and the Desk Officer for Agriculture, Office
of Information and Regulatory Affairs, Office of Management and Budget,
Washington, DC 20253.
Responses to this notice will be summarized and included in the
request for OMB approval. All comments will also become a matter of
public record.
Additional Public Notification
Public awareness of all segments of rulemaking and policy
development is important. Consequently, in an effort to ensure that the
public and in particular minorities, women, and persons with
disabilities are aware of this notice, FSIS will announce it on-line
through the FSIS Web page located at http://www.fsis.usda.gov/
regulations/2009_Notices_Index/index.asp.
FSIS also will make copies of this Federal Register publication
available through the FSIS Constituent Update, which is used to provide
information regarding FSIS policies, procedures, regulations, Federal
Register notices, FSIS public meetings, and other types of information
that could affect or would be of interest to our constituents and
stakeholders. The Update is communicated via Listserv, a free e-mail
subscription service consisting of industry, trade, and farm groups,
consumer interest groups, allied health professionals, scientific
professionals, and other individuals who have requested to be included.
The Update also is available on the FSIS Web page. Through Listserv and
the Web page, FSIS is able to provide information to a much broader,
more diverse audience.
In addition, FSIS offers an e-mail subscription service which
provides automatic and customized access to selected food safety news
and information. This service is available at http://www.fsis.usda.gov/
news_and_events/email_subscription/.
Options range from recalls to export information to regulations,
directives and notices. Customers can add or delete subscriptions
themselves, and have the option to password protect their accounts.
Done at Washington, DC, on June 9, 2009.
Alfred V. Almanza,
Administrator.
[FR Doc. E9-13936 Filed 6-12-09; 8:45 am]
BILLING CODE 3410-DM-P