|Welcome to the Be
Food Safe Campaign!
| Dear Food Safety Educator,
Welcome to the Be Food Safe campaign!
The Be Food Safe partner campaign, developed by USDA using
the Fight BAC!® messages and endorsed by the Partnership for Food
Safety Education, is a communications program that delivers specific
safe food handling messages to help consumers understand the simple
steps that can be taken to prevent foodborne illness. Using an easy-to-remember
theme directed to caregivers of children or older adults, the Be
Food Safe campaign empowers consumers with the knowledge to achieve
and maintain safe food handling behaviors.
With this partner media toolkit, we invite you to join the campaign
to educate the public about safe cooking and handling of food. This
toolkit is designed to be a companion to your existing food safety
education efforts and provides the tools needed to launch your own
local media campaign to spread the Be Food Safe message.
It features a DVD containing ready-to-use print and radio advertisements,
feature articles, and other tools to help you run an effective, co-branded
As a partner in this program, you will be helping reduce the number
of cases of foodborne illness-a serious but little recognized public
health issue that causes approximately 13 deaths each day in the United
If you should have any questions concerning the Be Food Safe
media campaign, please e-mail email@example.com.
On behalf of USDA and the Partnership for Food Safety Education, we
thank you for using the campaign materials.
Together, we can help America Be Food Safe.
| Mike Johanns
Secretary of Agriculture
| Tim Hammonds
Partnership for Food Safety Education
October 12, 2006